Mistake# 1: Lack of focus
Not paying attention to the design brief makes the troubles increase many-fold. Without understanding what your client needs you can’t produce quality and originality. The logo will simply fail to represent the core business theme and the concept required for the audience to understand.
Corrective action: Regardless of how much time it takes, study the design brief very carefully. It saves you from crafting an abstract, vague logo; focus on the originality and uniqueness of the brand and let you ‘design’ the logo instead of ‘decorating’ it.
Mistake# 2: Following Trends Blindly
Often this is the mistake many designers make, unintentionally at times. Sometimes it is a common perception and demand from the clients to copy or get inspired from the logos of multinational brands just because those designs are popular and famous and widely recognized among the global audience. So, abiding with the client design brief, the artist often creates such a logo which seems copied rather inspirational.
Corrective action: Talk out with your client if there is such demand. Discuss the cons your client business will face in the future. Focus solely on the client brand concept. Leave out trends and create an original symbol.
Mistake# 2: Overdoing Design Elements
Many a times, the graphic artists overdo the colours and fonts. This is due to confusing design brief, too many demands from the clients and lack of focus on the core brand meaning needed to deliver in the logo. Overdoing the element is no efficiency by a logo maker; instead it overloads the design unnecessarily and makes it complicated for the audience to understand the brand meaning. Overdoing the special effect adds in the confusion.