1. On-site Promotions
You can have reliable online partners and affiliations to send the web traffic to your ecommerce store. If you want to remain partner-free, you can use the analytics to track the referring sites for every visitor to know the most clicked tabs and links. This way you can create personalized pop-ups and banners to attract every visitor in a different style. This way you increase the conversion rates by revising the audience appealing and retaining strategy when you give your website a personalized touch for each visitor.
Even with Google Analytics you can find where visitors are coming from and which promotions they click the most. You can create personalized promotions based on the visitors’ demographics, location, interests, behaviour and technology. You can also find the traffic stats on hourly, daily, weekly and monthly level.
2. E-mail Promotions
Personalized email promotions enable your business enjoy higher open rate and click-through rate. Analyse the best times and days to send emails by using the email marketing software. Maximize the email promotions by studying the behavioural patterns of your customers. Put your subscribers’ names in the subject line. Personalized promotions and perfect timings increase revenue generation from email campaign. Know what your customers have purchased, how many purchases they have made and at what time and days. Integrate the birthday information or travel dates in your emails with discount certificates.
3. Dynamic Pages
When you give your ecommerce website a personalized approach it enhances the shopping experience of the users and keeps them retained with the company. They easily find interesting products on your online store. Give out personalized recommendations to your visitors product-wise or purchase-wise. Create a powerful and personalized recommendation engine for every frequent visitor. With Google Analytics you can have this data as well: how many times visitors have viewed, added and purchased a certain product. Personalized shopping experience is likely to give your business high conversion rates and real business sales and profits.